Gary Sullivan is a Senior Vice President of Merchandising with Lenfest Media Group. A recognized leader in the Direct Response industry for identifying successful products worthy of investment for the As Seen on TV marketplace, Gary Sullivan offers a unique blend of executive acumen, sales, and a reputation for success. With established relationships in the world of Innovation and Consumer products, he is responsible for overseeing the Product Review process, product acquisition and licensing of all new projects for Lenfest Media Group.
With over 12 years of Direct Response Marketing expertise and some of the Industries biggest hits under his belt, Gary is the go to person for many product developers, inventors, and small business to enter the As Seen on TV distribution space.
Gary started in the Direct Marketing industry as Head of Sales and Merchandising at the Wine Enthusiast Catalog in 2009, then moved onto Allstar Products Group as the VP of Merchandising and now at Lenfest Media Group since late 2011.
Mr. Sullivan has a Bachelors Degree from Bentley College, now known as Bentley University in Marketing. He resides in Port Chester NY with his wife Susan-Anne Cosgrove and three children, Sydney, Daphne and Scott Sullivan.