Lenfest Media Group

Lenfest Media Group is a leading direct response television marketer with successful retail brands. Our successful As Seen On TV and retail brands include WAXVAC®, Wraptastic™, Ruggies™, Cat’s Meow™, Zoomies™, GoJo Handsfree™, and more. Lenfest Media Group works at lightening speeds to launch consumer products into retail with direct response television marketing. From concept, product development, market research, manufacturing, production, media buying, fulfillment and through retail distribution we do it ALL and we do it FAST!

 Our Current Brands


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 Our Product Criteria



        We search for new products that have the potential to become a simple solution to an everyday problem.
          The odds of having a successful DRTV product campaign are maximized when a product has the following attributes:
  • MASS MARKET – The product should appeal to the majority of TV buyers
  • UNIQUE – Most people would view the product as new and different
  • SOLVES A PROBLEM – The product solves a problem (preferably an everyday problem)
  • PRICED RIGHT – The product should be able to be priced at $19.99 with fully landed cost of goods under 20% of retail price (5x markup)
  • DEMONSTRABLE – The product can be demonstrated and the viewer can understand what it does in seconds.
  • CREDIBLE – Most people must believe it works as advertised.
  • AGE APPROPRIATE – The product should appeal to people over the age of 50 (at a minimum it should not exclude this group)

 Partner with Lenfest Media Group

  • Lenfest Media Group is actively seeking new products.
  • We eliminate both execution risk and financial risk for our partners.